Wakefield Council partnerships and programme manager Rob Hall has left after 24 years to join Macclesfield-based Housing Ladder UK as a director.
Hall will take on overall responsibility for the delivery of housing projects, working closely with founder and managing director, David Sleath.
Hall said: "I have an excellent understanding and awareness of the current issues and opportunities facing the housing and regeneration sectors – Housing Ladder have developed a range of products which address many of these issues and I was therefore delighted to be invited to join their senior management team."
At Wakefield, Hall recently led on the Housing Growth Delivery Plan for the delivery of 2,500 new homes and the regeneration of Castleford town centre as well as looking at initiatives on how new cost effective high quality affordable housing can be delivered with limited public funding and how registered providers and private developers can work more collaboratively to bring forward stalled housing sites.
David Sleath said: "A key component of the Housing Ladder business model is our relationships with local authorities and registered providers and having already established a number of key relationships it was evident that someone with senior-level experience in these sectors was an essential component of our senior management team going forward. I met Rob at a conference and was massively impressed by his knowledge, contacts, experience, enthusiasm for the Housing Ladder concept and his entrepreneurial attitude towards meeting the challenges of affordable housing provision in the era of austerity in which we all live today. I am excited by Rob's appointment and look forward to working with him going forward."