Moda Living is due to hold a two-day pre-planning consultation event at the Radisson Blu hotel in Liverpool later today and tomorrow but insists detailed designs will not be on view.
Display boards are expected to show buildings that are being used as a basis for inspiration for the Liverpool Waters tower, such as the Rockefeller Center and Empire State Building.
In late 2014, land owner Peel agreed a deal with Moda Living to build 325 apartments in a 40-storey tower at a plot on Princes Dock within Liverpool Waters.
Peel later said a planning application would be submitted in autumn 2015. An application has yet to be produced.
The project team includes architect Falconer Chester Hall, engineers Arup and Mott MacDonald, landscape architect Planit-IE, cost manager Arcadis and Peter de Figueiredo, historic buildings advisor.
A spokesman for Moda Living said: “An application of this importance takes time to evolve and it was important to take our time to prepare a design solution which we could confidentially deliver, build and be proud of.”
The emerging concept for the Princes Reach tower was discussed at a design review session run by Places Matter yesterday, where Adam Hall, partner at Falconer Chester Hall, presented to peers and took feedback to inform the design as it moves towards a full planning application.
The New York-theme would echo the style of the Royal Liver Building at Pier Head along from Princes Dock towards Albert Dock and buildings on Water Street behind Pier Head. Liverpool’s architects and engineers inspired counterparts in Chicago and New York during the period of great skyscraper innovation in the early 20th century.
Moda Living is a joint venture with Generate Land and Caddick Construction.
Apache Capital Partners, a London and Gulf-based private real estate investment management firm, announced in 2015 that it would form a joint venture with Moda Living to deliver £1bn of PRS development in UK regional cities, including the Liverpool Waters site. Apache specialises in securing investment from Middle Eastern investors.
Princes Reach exhibition will be held at Radisson Blu Hotel, 107 Old Hall Street, Liverpool, L3 9BD, between 3pm and 8pm on Wednesday 6 April and Thursday 7 April.