Grosvenor Fund Management has announced that BOSS is expanding by a third its Liverpool ONE store to 4,158 sq ft and will stock womenswear for the first time.
BOSS is taking the floor above its existing store on Peter’s Lane. The store will stock BOSS’s full range of men’s and womenswear ranges, plus colognes and accessories. The new womenswear section will be created on the ground floor.
Miles Dunnett, director of portfolio management at GFM, said: “BOSS’s decision to double its presence in Liverpool ONE reflects the brand’s strong performance on Peter’s Lane. It is also consistent with our commitment to creating a combination of brands that is unavailable elsewhere in the region. The upsized BOSS joins brands such Ted Baker, Reiss, Michael Kors and Beauty Bazaar Harvey Nichols in achieving that objective.”
Stephen Born, managing director of Hugo Boss, added: “Liverpool ONE, and Peter’s Lane specifically, has become the first choice destination in the region for premium fashion, which has driven very strong sales since we opened. Extending our store provides the opportunity to cater for this growing demand from consumers, whilst at the same time creating a boutique that embodies the true breadth of the BOSS brand.”
In October last year, Zara revealed its 27,000 sq ft regional flagship on Liverpool ONE’s South John Street. Zara’s opening coincided with the debut of Michael Kors on Peter’s Lane for its first store in the region.
Metis Real Estate Advisors and Cushman & Wakefield acted for Liverpool ONE. CWM represented Hugo Boss.
Refurbishment work is underway and the store will open in the autumn.