Insight

No to New Year’s resolutions

2022 has started with a bang. Instead of silly resolutions you can’t stick to, make a plan for success.

Long stalled projects are kicking off again. The sense of ‘wait and see’ that’s hung in the air since early 2020 has dissipated. We’re more comfortable with change on these ever-shifting sands than we were two years ago and business is ready to go, go, go. 

For us marketers, this means taking a fresh look at our client’s strategic plans. It’s time to set targets and to pursue them with laser-like focus. 

In this blog, we’re going to look at how to get your ducks in a row and make 2022 your best year yet.

A 5 step plan to brilliance.  

1 – Vision. 

Never mind your world-changing corporate vision. What do you want to get from this year? What does success look like and how will you know you’ve got there? 

When pursuing success, having a destination in mind is paramount. The route might involve a few unexpected detours, but you’ll never get anywhere without a clearly defined ‘X’ marked on the map. 

2 – Strategy.  

Goals, objectives, priorities. Write it down and formalise your vision! It doesn’t have to be perfect… and we know these things will change. As the Prussian Field Marshall Moltke the Elder said:  

“No plan of operations extends with certainty beyond the first encounter with the enemy’s main strength.” 

In other words, there’s only so much you can plan for. But the things that are in your control should be planned for robustly. Having a clear answer for questions like those found below set you up with a clear strategy and increase your chances of success. 

  • Where is your growth going to come from? 
  • Who do we need in place to achieve it?
  • What does success look like and how do we measure it? 
  • What do we need to do to improve our chances of success?

3 – Analysing your Market? 

Take a proper look at those people and businesses you’re targeting. How do they describe themselves now everyone’s had a refresh? What are their priorities? What are they talking about? What can you do to connect with and satisfy their needs and desires? 

4 – Tactics. 

The work you’ve just done should make this bit easy.  

  • Will you deliver your marketing/achieve your objectives through social media, PR, personal relationships, a webinar series, or in-person events?  
  • Do you need to update your branding or your website? 
  • Do you need to bring more skillsets into the business? 
  • You can’t do everything, prioritise. Ruthlessly. 

Choose what industry conversations you can authoritatively step into and do so with confidence and poise.  

5 – Fail to prepare, prepare to fail.  

As the proverbs say, a goal without a plan is just a wish. To reach your goals for 2022 you’ll need to get serious and efficiently strategize, organise and act. That doesn’t mean a single planning meeting at the start of the year.  

To guarantee success, you’ll need to have an initial planning meeting to map out the year, properly action items to ensure they’re completed and have monthly catch-up meetings to ensure you’re on track. 

Knit it all together. And begin.

Easy. 

If you’re looking for a marketing agency to help you plan for increased growth, revenue and presence, give Luma a call and we’ll give you the recipe for success.

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