Broadway redevelopment completed in Morecambe

A building made up of 50 apartments has been completed on Morecambe Promenade, on the site of the former Broadway Hotel, built by local developer MH Stainton Homes.

The two-year Broadway project is due to open in August.

The developer constructed the eight-storey project through its residential arm Stainton Bespoke Homes. The scheme is made up of 50 one, two, and three-bed apartments over a four-and-eight storey block on the corner of Broadway and Marine Road East.

The seafront site formerly housed The Broadway Hotel, which was demolished in 2014, and the plot has been vacant ever since. The developer acquired the land in 2016.

The apartments are being targeted the ‘luxury’ market, and are priced from £190,000 to penthouse apartments from £450,000.

The developer has been advised on the project by North West accountancy and advisory firm MHA Moore & Smalley, which provided advice on accounting and tax planning.

Michael Stainton, managing director of M H Stainton Homes, said: “The changing face of Morecambe is a fascinating story, and ambitious plans such as Eden Project North are set to be a major factor in the area’s regeneration.

“Morecambe is a prime example of how seaside resorts are changing. It’s an exciting time for the area. I was born and brought up in Morecambe and I’m proud to be investing in its future.”

The professional team on the project includes FPA as architect. Previous plans for the site include a 47-home development which was approved in 2007 but never progressed; and 51 retirement homes, which was submitted in 2014 but again these plans were never brought forward.

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