Website banners

  • Horizontal banner: 468 px wide x 60px tall
  • Vertical banner: 120px x 600px
  • Mobile banner: 320 x 100px (required with either of the above ads)
  • High resolution JPEG, PNG or GIF format
    • Please note: vertical website banner advertisers are also required to provide a horizontal banner for mobile view

Place Daily Briefing banners

  • Horizontal banner: 468 pixels wide x 60px tall
  • Vertical banner: 120px x 600px
  • High resolution JPEG, PNG or GIF format

The Subplot banners

  • Square/MPU banner: 250 x 250 px
  • High resolution JPEG, PNG or GIF format

Our website and newsletter background is white, so to avoid the banner from ‘floating’ please include a colour wash or border on your banners

Banner Positions


Direct Mailshot

  • Full HTML email 600px wide, produced and ready-to-go with links embedded
  • Use ordinary HTML links and avoid image maps
  • Do not include an unsubscribe footer, we will provide that
  • Please ensure the copy is not exactly the same as mailers sent out through other suppliers
  • Client chooses the subject line for the email


Client Artwork and Copy

  • All artwork must be supplied to correct size, format and file type
  • Artwork files must be no greater than 1MB and must be provided in RGB colour mode
  • Artwork and links can be changed during a campaign
  • Rotating GIF files do not rotate when viewed through later versions of Microsoft Outlook and will freeze on the first image
  • Client must supply web address for links
  • Opinion pieces must be no longer than 800 words
  • All advertising copy to be supplied by the client; Place North West will not accept liability for errors or omissions unless directly resulting from an error on our behalf
  • Dedicated e-shots contain solely your content, designed in keeping with Place North West style. Content must be industry-relevant and will be edited into house style. No more than one e-shot will be issued per month



  • Online advertising opportunities are billed at the time of agreement. Payment must be made within seven days of the date of the invoice issued
  • If you wish to cancel your purchase for whatever reason, you must inform Place North West at the earliest opportunity possible. In all cases, a 50% cancellation fee is payable to cover expenses and administration costs
  • No refunds will be given for cancellations within 30 days of the agreed publishing date or event
  • Discounts cannot be applied retrospectively
  • Any agency introduction discounts are applicable for 12 months from the initial agreement only, and will not be applied to bookings subsequent to this
  • All prices are exclusive of VAT