Peel Media and SIS, joint venture partners at the Studios in Media City UK have announced that they are re-branding the facilities as dock10.
There are several reasons behind the decision, as revealed by dock10 commercial director, Ian Munford: "We are an independent facility, and so wanted to create a distinctive brand that works across all our offerings – studios, post-production and media services. The Studios was always intended to be temporary, as it doesn't really describe the full extent of what we deliver to customers.
"dock10 is a nod to the physical location of the facility – the original plans for the Manchester Ship Canal showed plans to build a Dock 10, and also highlights that we are residents of Media City UK, alongside the BBC, ITV and many other media companies."
dock10 offers digital architecture which connects the studios with the facility's post-production services and those of other post providers.
Munford added: "Whilst we deliver media services to companies across the UK, we're embracing the region's strong heritage and the advantages of our physical location. The feeling internally is that dock10 has finally arrived, albeit a dock suitable for the 21st century. Our locality is unique, as media companies sit alongside each other as a connected community."
dock10's customers include BBC, ITV, Channel 4 and Sky. Porgrammes produced there include Dragons' Den, The Sarah Millican Show, John Bishop's Only Joking, Baggage, Match of the Day and BBC Sports Personality of the Year.