Sainsbury's and Penrith Rugby Club have agreed a deal to provide 150 free car parking spaces in Penrith as work continues on the New Squares development.
The temporary car parking spaces accessed from Carleton Avenue, are available until 30 November, when the decked car park at the New Squares scheme will open.
Paul Miller, regional development surveyor at Sainsbury's, said: "We're happy to help provide alternative free car parking for the town whilst we complete the New Squares development.
"I'd like to thank everyone in the town for their patience throughout the construction of this long awaited and pivotal development and the additional 150 free car parking spaces at the Rugby Club will help alleviate some of the pressure on existing car parking."
The supermarket giant has arranged for yellow AA directional signs to be put in place to direct visitors to the free car parking.
When completed, the decked car park at the New Squares development will provide 604 car parking spaces and a further 64 surface car parking spaces will be provided.
The New Squares scheme also includes a 55,000 sq ft Sainsbury's store, which is due to open before Christmas this year, as well as new shops and new homes.
Miller added: "Penrith New Squares is a great investment in the town and will improve the town's retail offer, as well as providing new homes, public squares and car parking."
Eden Council and Sainsbury's signed a legal agreement in May last year to redevelop Penrith town centre, after National Australia Bank withdrew funding and pulled out of the scheme in October 2008.