Cadnant Planning is in pre-application discussions with Denbighshire County Council over the development of the Bryn Morfydd Hotel & Lodge Park.
The site, in Llanrhaeadr yn Nghinmerch near Denbigh, formerly housed a golf club, hotel and wedding venue. Affected badly by a fire in 2005, it closed down a few years later.
The cider-making Bulmer family, which owns the Silver Bay Holiday Village on Anglesey, now plans to demolish the existing hotel and replace it with a 39-bedroom hotel.
The application will also cover the updating of an existing consent for a 42-unit lodge park within the 21.5-acre site, where preparatory work started in May this year, although lodges have not been sited. The park will be remodelled to create 16 further units, while the park will be extended by another 36 units, taking it to 94 lodges overall.
The scheme has been designed by BR Architecture, which is based in Conwy and Chester.
In pre-application documents, Cadnant said: “The application is submitted by experienced and well-established leisure park developers who manage other luxury parks in North Wales.
“The hotel and lodge park are to be very high quality and will be attractive to a wide range of future patrons and will bring economic benefits to rural Denbighshire.”
The proposal is that the accommodation is to be managed in a “tri-sector” model, with lodges available for short and long-term leases as well as for purchase, broadening the scheme’s appeal, Cadnant said:
“With this broader offer combined with the facilities available in the new hotel, the site would be attractive to a much broader base than a standard lodge park where holiday homes are generally purchase-only and allows for the maintenance of a high quality environment including some leisure, restaurant and support services.”
All documents relating to the project are available to view online, and at Denbigh Library, with any representations required to be made by 25 August.