Manchester-based lettings and property management firm Key Properties has opened an office within the Horton House wing of Exchange Flags in Liverpool city centre.
Key Properties has taken a Regus office at the UK Land & Property and Pochin building and plans a further outlet in another northern city in the third quarter of 2011.
The company said the Liverpool office will complement its offices in Deansgate, Manchester city centre, and in Salford Quays.
Saf Ali, managing director, said: "Weaker businesses may balk at aggressive expansion at a time when there's little new housing stock in the pipeline and competition is fierce for market share.
"With in-depth, niche experience in marketing city centre properties, we're looking forward to securing equally impressive market share in Liverpool and across the North West, a region that boasts established markets, following similar models to the Manchester market: familiar territory for us."
Key Properties' Liverpool office will be headed up by senior lettings managers Nawaz Ali and Kholoud Honeini and create four new jobs over the first six months, with positions opening for lettings negotiators and property managers.
Since its launch in 2004, Key Properties has grown to a staff of 16 and manages over 1,500 properties.
Ali said the Liverpool office is launching with an established client base of institutional investors and independent landlords.
Ali added that he hopes the new branch will boast 300 new properties in its portfolio by the end of the first year of trading.
Key Properties plans four more branches in 2012, before moving the business into the Midlands and the South from 2013.