DTZ, Taylor Young, Regeneris and Curtins Consulting have been commissioned to produce a development framework for Trafford Park following the new neighbourhood plan guidelines set out in the Localism Act.
The work will focus not only on Trafford Park but also adjoining areas of the Trafford Centre, Pomona, Manchester United FC and Media City UK as well as considering linkages to adjacent areas including The Quays and the City Centre.
The report was commissioned jointly by Trafford Council and the new business neighbourhood forum established in Trafford Park as a Localism pilot. Localism aims to involve residents and business directly in shaping growth plans for specific areas.
Trafford Park is the largest industrial estate in the North West and one of the largest in Europe. The park was selected by government as one of eight business neighbourhood plan frontrunner areas nationally as part of the emerging localism agenda.
Neighbourhood development plans become part of the local statutory development plan and form the basis for determining planning applications in that area.
Martin Douglas, general manager of wheat processor Cargill and chairman of Trafford Park Business Neighbourhood Shadow Management Board, said: "The Business Neighbourhood Growth Strategy will enable Trafford Park to achieve its tremendous potential in terms of business investment and sustainable economic growth for both the Manchester city region and the wider North West area. It will set out a sound framework to reinvigorate the ambitions for Trafford Park shared by Trafford Park businesses, major landowners and other key partners."
In 2008, a team of consultants led by CB Richard Ellis was appointed to draw up a 20-year plan for Trafford Park .
Nick Gerrard, corporate director of economic growth and prosperity at Trafford Council, said: "Trafford Park is a critical economic priority for Trafford, Greater Manchester and the north west and we are confident they will develop a robust and effective framework that will help to unlock growth in Trafford Park."
Caroline Baker, director of DTZ and lead director for the commission, said: "Our team is really excited about working with the Trafford Park businesses and Trafford Council to harness Trafford Park's opportunities and identify a strategy to overcome its challenges. This will ensure that Trafford Park's economic prosperity can be maximised for the benefit of Trafford, the city region, and Greater Manchester."