Marketing Liverpool and Invest Liverpool will move 37 staff to the Cunard Building next month as the city council looks to beef up its regeneration and cultural departments.
The move will see the Marketing and Invest teams co-locate with the council in December, before the two functions are formally transferred to Liverpool City Council control on 31 March 2019.
Set up in 1999, Liverpool Vision was one of the UK’s first urban regeneration companies and has helped to lead on projects including the arena at Kings Dock, Liverpool One, and the International Business Festivals.
In 2008, a re-organisation of Liverpool Vision saw its operations merged with both the Liverpool Land Development Company and Business Liverpool to form a single company. Currently, Liverpool Vision is a wholly owned subsidiary of Liverpool City Council, but the move will see the two functions become part of the council.
As a result of the move, Liverpool Vision’s chief executive Max Steinberg will step down at the end of December after eight years in charge.
Mayor of Liverpool Joe Anderson said: “Liverpool Vision has been a key player behind the city’s transformation and the city’s appeal to tourists and investors has boomed since its creation.
“I now want to build on these successes and the time has come to integrate the capabilities and expertise of the Vision staff with teams in the city council. I believe that this will create a really strong foundation, to ensure that we meet the challenges ahead, to maintain momentum, and ensure that growth is shared around all of our communities.
“I’d like to thank all the staff for their work but especially Max whose imaginative leadership and drive has ensured Liverpool Vision continued to attract investment and jobs against a particularly harsh economic backdrop. His input over the past decade has strengthened the city’s national and international reputation and we are all in debt to that legacy. I also wanted to make sure the city didn’t lose Max’s expertise, so I have asked him to work on some special projects in the future and I’m delighted he has agreed.”
Steinberg added: “As a born and bred Liverpudlian it’s been a huge privilege to have been part of the success of Liverpool Vision creating jobs, generating investment and marketing the city to investors and visitors.
“There are significant opportunities and challenges ahead and I am confident that the new arrangements will enable us to combine and amalgamate to strengthen and enhance the delivery of some of the most important priorities in the Inclusive Growth Plan.
“On a personal note I’m honoured the Mayor has asked me to continue to play a role in delivering the inclusive growth agenda and look forward to continue to making a contribution.”