BBC picks ‘simple’ names for Media City offices
Peter Salmon, director of BBC North, has announced the names of the corporation's three buildings due to become operational at Media City in 2011.
The three waterside buildings next to the Manchester Ship Canal have each been given a "simple" name, Salmon said, that "roots it in the history and drama of our extraordinary waterside home."
The names of the three buildings, revealed in Salmon's blog for the BBC, are:
BBC Bridge House, "will be home to among others Blue Peter, BBC Bitesize, Mastermind and Dragons' Den, helping capture the imagination of audiences of all ages".
BBC Dock House, "the new base for teams including Songs of Praise, the BBC Philharmonic, Research and Development and The Radcliffe and Maconie show will connect with licence payers through the interaction of great content and technological innovation".
BBC Quay House, "where output from the likes of BBC Breakfast, Radio 5 Live, Match of the Day and North West Tonight will take up residence, will be a home for live and event content that aims to capture the imagination of the whole country and bring the nation together".
The BBC offices are distinguished by the light blue line around the roof of the building. The BBC will be surrounded by a variety of occupiers and uses including a Holiday Inn hotel, Booths supermarket, two residential towers, digital business centre and Salford University.
The new Metrolink tram service to the development starts running on 20 September.
Mildly more exciting than Building A, Building B, and Building C, as has been during construction
By Mush
An opportunity missed. With Salmon being quoted using words such as ‘imagination’, ‘innovation’ and ‘interaction’ in reference to the teams that will be based in the buildings, it’s a shame the same kind of verve wasn’t applied to their names. Let’s just hope licence payers’ money wasn’t wasted on appointing some vacuous creative agency for the privilege of such ‘simple’ tedium…
By Smoked Salmon