Scottish & Newcastle Breweries has sold a surplus site next to a pub in Charnock Richard, Chorley to Arley Homes to build 28 family houses.
The 2.5-acre site at the Dog and Partridge was acquired for an undisclosed sum. The pub will continue to trade as normal.
Planning consent has been granted and construction is due to begin immediately in order to offer the properties for sale by the autumn.
The Birches, as the development will be known, will contain a range of three, four and five bedroom detached properties, and two-bedroom mews homes.
Warrington-based Arley recently launched 29 new homes at The Meadows in Coppull, Lancashire and plans further schemes in the area.
John Cosgrave, Arley's managing director, said: "We are extremely pleased to have secured planning approval for this site in Charnock Richard. It will enable us to build a fantastic new development and bolsters our expansion plans in the coming year.
"I have confidence the development will attract a great deal of interest after we secured a fantastic start to our Coppull development with seven off-plan sales before the show home even launched. I think this clearly demonstrates that there is a market for quality and our decision to focus on traditional family housing was correct."
Cosgrave set up Arley in 2005 and has the backing of Yorkshire Bank, part of National Australia Bank.