Active Profile wins Brunswick brief

The PR and marketing agency has won the contract to promote the £113m regeneration project planned for the Brunswick area of Manchester.

Following a competitive five-way pitch, the team successfully secured new client S4B, the consortium appointed by Manchester City Council to manage and deliver the development.

S4B is led by investor Equitix, and includes construction specialist Galliford Try, social housing repair and maintenance services provider Mears and social landlord Contour Homes.

The redevelopment of Brunswick will include the refurbishment of more than 650 existing homes and the development of up to 500 new homes. There will also be improvements to the neighbourhood's layout and as part of the scheme a number of work opportunities will be created.

The 25-year regeneration project was postponed for several years during the recession while fresh finance was sought. The new plan last year secured private finance initiative credits from the Homes & Communities Agency, after shaving £4.9m off the original proposal.
The property and regeneration team at Active Profile is currently implementing a strategic PR, brand and marketing campaign to support the planning application, consultation and development phases.

Anna Heyes, managing director of Active Profile, said: "2013 is set to be another great year for Active Profile and this latest project fits perfectly with our experience of major public/private sector regeneration projects. S4B has impressive plans for the Brunswick area, which we are delighted to be taking into the public domain with Manchester City Council for planning approval and delivery in the coming months.

Cordelia Taylor, Project Manager for S4B, commented: "In their pitch, Active Profile demonstrated they have the skills, experience and creative ideas required for the project. Their energy and enthusiasm for the scheme shone through and we're looking forward to the delivery of an effective communications strategy for the scheme."

Active Profile has a number of live projects with organisations in the property and regeneration sector including Sigma Capital, Chrysalis Fund and Ashtenne Industrial Fund.

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So we know about the contractor, the financier, the project manager, the house builder, the facilities maintenance firm, the housing association and even the PR company. But no word about who the architect is even on a website "for property and regeneration professionals". Come on Place, this is surely one of the most important details about any large scale redevelopment scheme but particularly so where ‘place making’ is an important objective of the project as it is here. For the interest of this reader but more importantly for the benefit of the people who live on the estate, please could you find out who the masterplanner and architects are?

By PFI watch