Press Release Writing: What NOT to do


Press release writing is one of the most important disciplines within PR, but far too many newcomers fall afoul of common mistakes that can be easily avoided.

To help you get the most out of your releases, we’ve put together this handy infographic example – illustrating some of the most typical mistakes made by those producing their first press release.

In this fictitious release, Manchester-based rain management company Drizzly Dayz has decided to promote its latest high-profile contract that will see it install retractable roofs throughout the city.

Click the image below for a high-resolution version, or hold CTRL and scroll your middle mouse button to zoom (and CTRL + Zero to reset your view to default):

Press release writing: What not to do


Hopefully the above will help you avoid some of the worst mistakes those new to the field of press release writing often encounter.

But if you have any examples of terrible press communications or other media relations blunders you’d like to share – let us know in the comments or fire us a tweet.

We’ve also put together this handy guide for SMEs looking to compare the pros, cons, costs and ROI of popular marketing and PR activities. So don’t miss out and download it for free today:

Marketing and PR for SMEs


Your Comments

Read our comments policy here

MIPIM 2017 – time for 2018?


MIPIM 2018 will be here in no time, so whilst it’s still fresh it would be beneficial to work out what you did right, what you could have improved...

Lisa Morton

Lisa Morton

  • Managing Director
  • Roland Dransfield PR