Making the most of social to engage communities

The genie is out of the bottle. The pandemic has thrown open new ways of engaging with communities.

Gone are the assumptions that online-only campaigns will bypass ‘hard-to-reach’ groups to a realisation that digital platforms offer an opportunity to reach beyond those who would traditionally engage. Broadening participation and allowing different views to be heard.

From virtual exhibitions to VR and webinars to live chat, lockdown has made businesses reassess how best to engage with their communities. Social media, in particular, has become more important than ever for organisations looking to build a relationship with their audience.

Engagement, after all, is about the interaction between your brand and its stakeholders and where better to do that than channels built to reward engagement?

At BECG, despite social distancing restrictions easing, we continue to take a digital-first approach to community engagement. Not least because it is quicker, cheaper and broadly more representative than more traditional methods.

But many organisations remain nervous about using social media to expand the conversation about development, despite The Consultation Institute being clear about the advantages it can bring for meaningful community engagement.

If you’re one of them why not join our social media experts, at SoCrowd, on Thursday 3 March at 11am for practical hints and tips to have meaningful and productive conversations with your social media community. You can register for the free webinar here.

Don’t worry if you can’t make it live, we’ll send a link to watch the recording at your leisure after the session.