Studio RBA designed the project. Credit: via This is Generation

Telegraph House approved after two failed attempts 

Virtue Developments has won planning permission for the 72-apartment Crosby project, which met rejection twice last year. 

Located on Moor Lane, Telegraph House was previously being brought forward by Crossfield Exclusive Developments.

However, earlier this year a fresh proposal was lodged by Virtue Developments, headed up by managing director David Ayem.

Sefton Council’s planning committee approved the latest iteration of the £16m scheme unanimously earlier this week. 

The existing commercial building on the site will be demolished to make way for Telegraph House, which comprises 47 one-bedroom apartments and 25 with two bedrooms. 

“After two years of hard work, it’s fantastic to finally achieve planning approval for the scheme, and we plan to make a start on site before the end of the year,” said Ayem 

“We have completed several other residential schemes across the city region and we are really looking forward to making a big improvement to Crosby town centre.” 

He added: “This is the beginning of a new chapter for Virtue Developments and we cannot wait to get started.” 

The scheme was designed by Studio RBA and Savills is the planning consultant. 

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