Selfridges unveils new womenswear floor [GALLERY]

Selfridges Exchange Square has completed the £3m refurbishment of its womenswear floor including a 3,000 sq ft shoe department and a new concept for Christian Louboutin.

See gallery below

Jane Sharrocks, general manager of the Manchester city centre department store, said: “We couldn’t be more pleased with the look and feel of womenswear here at Exchange Square. As a business, we’ve invested £3m into womenswear to create an international fashion des­tination. The mix of boutique concepts alongside a carefully selected edit of contemporary and luxury womenswear and shoe brands from around the world – enhanced by unique Selfridges’ experiences – is first-class. I can’t wait see the reaction of our customers, both loyal and new.”

In 2014, Selfridges Exchange Square saw a 90% year-on-year uplift in spend by personal shop­ping customers. For 2015, the investment in womenswear has included the opening of a new 700 sq ft personal shopping space. The space can accommodate groups of 10 to 15, aimed at bridal parties.

Sharrocks added: “A reimagined personal shopping space has been an important part of our vision for Exchange – we want our customers to enjoy the very best service and expe­rience in the most luxurious and comfortable environment. We predict our new suite and the excellent service that our Personal Shopping team offers will see spend increase further this season.”

Fashion houses represented at the store include Céline, Balenciaga, Valentino and Givenchy. Selfridges opened a new concept for master shoemaker Christian Louboutin. Presenting men’s and women’s shoes and accessories collections, the boutique anchors Selfridges’ recently redesigned shoe department – which is the UK’s largest women’s shoe department outside of London.

The boutique combines a variety of signature Louboutin elements with design features that are unique to this new format, and brings together men’s and women’s accessories and shoes, alongside the designer’s beauty collection which launches on 1 August.

The floor also plays host to a number of leading designers including Alaïa, Balmain, Alexander McQueen, Rick Owens, Victoria Beckham, Saint Laurent, Roland Mouret, Stella McCartney, Moschino, Robert Cavalli, Peter Pilotto and many more.

Manchester-based media and textile artist Andrea Zapp’s first luxury womenswear collection is also featured. Zapp designed the Marketing Manchester staff outfits for MIPIM 2015.

Click image to launch gallery

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