Getting more followers on social media – the golden rules

Is your company online? We’d hope the answer to that is yes! With over 3.4bn internet users in 2016, it’s important to have an online social presence to really build your brand’s awareness. The best way to do this is by getting more followers on social media.

Building your social following is an important step in any online marketing strategy to raise your company’s profile, create new contacts and form new business ventures.

The process of getting more followers on social media can differ between platforms, but these are the main things you should remember across all social sites.

Post great content

The one thing you’ll notice across all social accounts with a large following is that they post:

• Interesting content
• Relevant content
• Sharable content

It’s not enough to just post anything to your social media platforms and expect people to follow you. Have a think about the type of content you want your intended audience to see, and start populating your social sites with it!

Engage with others

This is a perfect way to increase your reach and gain more followers on social media. By interacting with accounts that share similar views to you, you’ll be seen by a much larger audience – you’re effectively introducing yourself to their entire following!

Additionally, if you’re interacting with other accounts and bringing some new ideas to the table, you’re likely to get your content shared which will dramatically increase your reach.

Share content

Sharing other people’s content is imperative to growing your social audience. If an influencer in your industry posts something that’s of interest to you, share it and give your own commentary. This will both:

• Increase your perception as a credible source of information within your industry
• Encourage the influencer to engage in conversation with you, shining a spotlight on your account to all of their followers

Follow other users

It almost seems too obvious to include, but you’d be surprised by how many people expect to be followed, without following anyone! Every account that you follow improves your brand awareness online and increases your chance of a follow back.

There are countless tools online that will help you develop a perfect follower strategy, like Audiense. Audiense allows you to find your perfect audience by mimicking a competitor’s audience and picking out their ideal followers for you based on any keyword you choose e.g. “Manchester”.

If the content you produce is interesting and relevant to your sector, you should see a generous return of followers, following an Audiense follower strategy!

Stay active

One of the biggest downfalls of a social media account is a drop in activity. Once your followers realise you’re not posting anymore, they’ll lose interest in you and you may as well wave goodbye! Similarly, if you want to get more followers on social media, an inactive account will totally prevent you from achieving your goals.

Staying active doesn’t mean you have to sit on your account all day every day. Using social scheduling tools will allow you to actively manage the time you spend posting content, so you can focus on the rest of your workload. Check out our blog on the best social scheduling tools for you and your business.

And that’s it!

So, do you feel like you might need to reassess your company’s follower strategy? It can be hard to get started, but once you start to make traction, you’ll really start seeing the benefits!

If you need some help getting more followers on social media, managing your social channels, or creating social calendars for your business account, be sure to get in touch with us at Roland Dransfield. Don’t forget to follow us on Twitter and Instagram so you can be the first to find out about our latest blogs!