Pillars’ £50m Preston apartments win green light

The developer has secured approval to develop 294 flats across four blocks in the city centre, as part of its strategy to deliver 1,500 homes in the UK by 2025.

The scheme, called PR1, spans 60,000 sq ft on Avenham Lane and comprises one- and two-bedroom apartments including penthouse suites, as well as a gym, underground parking for 200 cars and a private rooftop terrace overlooking Preston.

The apartments will be contained in four separate buildings ranging from seven to 16 storeys, looking onto a landscaped courtyard and geometric lawns, and with stepped terracing to ground level.

The project, by Blackburn-registered Pillars Holdings and designed by David Cox Architects, forms part of Preston City Council’s regeneration masterplan for the Stoneygate area of the city.

A spokesperson for Pillars, said: “Our PR1 project will bring in a lot of investment and jobs back to the city, which are currently being lost to other nearby cities.

“Having a scheme of this size will make all occupier sectors, including professionals, private renters, students and first-time home buyers think again before moving to larger cities such as Manchester and Liverpool, where living costs and apartment prices are extortionately high.

“This scheme puts Preston on the map as a key player for housing and is located in a prime location, hence the name ‘PR1’.

The scheme has been designed to maximise the site’s potential and connect easily to nearby public transport links, Pillars added. The company has plans to deliver further homes in Preston and elsewhere in the region, as part of its growth strategy, and more details are to be unveiled in the coming weeks and months, it said.


PIllars PR1

The David Cox Architect-designed project features four blocks of different heights

Your Comments

Read our comments policy

A game changer for Preston’s Stoneygate Urban Village. Good execution is key and the planted terrace introduces greenery to this area. I hope the courtyard isn’t too overshadowed, but I understand the block in the south-west of the development was increased so that the strong westerly winds don’t blow across the courtyard. The views will be brilliant from here – Bowland Fells to the north-east, the Ribble to the south.

By Steve Webberley

With this and the cinema at the new markets, Preston is finally catching up to the city status it was given years ago. Surely land values and opportunities make Preston, the very well connected city, more attractive than expensive Manchester and Liverpool?

By Katie

Related Articles

Sign up to receive the Place Daily Briefing

Join more than 13,000 property professionals and receive your free daily round-up of built environment news direct to your inbox


Join more than 13,000 property professionals and sign up to receive your free daily round-up of built environment news direct to your inbox.

By subscribing, you are agreeing to our Terms & Conditions and Privacy Policy.

"*" indicates required fields

Your Job Field*
Other regional Publications - select below