Wirral seeks developer for £50m Hoylake golf resort

Simon Donohue

Wirral Council has launched the formal procurement process for the development of a 285-acre world class golf resort at Hoylake.

First unveiled at MIPIM in 2008, the £50m development was shelved due to the recession but relaunched at the Ricoh Women's British Open at Royal Liverpool Golf Club last year, when informal expressions of interest were sought from developers.

Wirral Council is now seeking a development partner for a luxury hotel with associated restaurant, health, leisure and conference facilities; an internationally acclaimed golf course; and an 'associated development commensurate with a high quality golf resort'.

An advisory team led by AECOM with IPW and DTZ Hospitality Group has been appointed by Wirral Council to provide strategic advice and help market the opportunity to the global golf development audience.

Cllr Phil Davies, leader of Wirral Council, said: "I am proud to launch the official search for a development partner to help Wirral Council realise our ambition to build a world class golf resort at Hoylake.

"The launch of the procurement process is an incredibly exciting step for Wirral and its future as a landmark destination for golf tourism.

The commencement of this stage means we can move from expressions of interest to confirmation of concrete, firm bids and the appointment of a preferred developer. It is a complicated process and we are working to a tight schedule but I hope to be able to announce our chosen partner when Wirral hosts The Open at Royal Liverpool Golf Club next July."

"As a council, we are confident that with a suitable development partner in place we can deliver a top class golf resort that will build on the confidence generated by hosting such prestigious championships as The Open, The Ricoh Women's British Open as well as Hoylake's unique golfing pedigree.

"By embarking on the EU competitive dialogue process Wirral Council is demonstrating real intent to deliver an internationally acclaimed golf resort that golfers from across the world will travel to play and stay at. It's going to be hugely exciting to see who bids to partner with us and the ideas they have for the site."

Richard Dawes, DTZ Hospitality Group, said: "This is a very exciting opportunity, providing a unique opportunity for the hotel and golfing world to be part of Hoylake's rich heritage of golf. There is a gap in the market for an upscale resort of this nature at Hoylake and Wirral, and we expect strong international and domestic interest in this opportunity."

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In my opinion it’s not a great site. Very flat and claggy compared with Links turf by the sea. Nice aspiration, not sure about that site.

By Phil Rees-Roberts