Williams Showroom Trafford City

Williams picks Caddick for £41m TraffordCity car showroom

Williams Group has appointed Caddick to build a £41m car showroom and retail centre for BMW, Mini, Land Rover and Jaguar on a 14-acre plot off Barton Dock Road as part of Peel’s TraffordCity development.

A three-storey glass-fronted showroom will be the centrepiece of the 14-acre development on a site formerly home to a container base. The retail space is primarily for BMW but will also have space for a 10-car Mini outlet and an 18-care dual-branded Jaguar and Land Rover showroom.

Caddick started on site this week with completion pencilled in for late summer 2019. Once complete, the showroom will be home to around 240 staff, the majority of which will relocate from other Williams sites as part of the development.

An additional 20 jobs will also be created at the showroom, which has been designed by architect Taylor Design.

Williams Select, the group’s used car dealership, will move from Upper Brook Street to take space at the group’s existing Chester Road site, which is currently used to sell Minis. Williams BMW Motorcycles, also based at Chester Road, is unaffected by the plans.

The showroom will form part of the growing TraffordCity area near EventCity and the Trafford Centre, which has already seen the construction of a Holiday Inn Express, completed by Bowmer & Kirkland last year.

Nick Cook, managing director, Williams Group, added, “Our vision includes a striking range of contemporary showrooms including the new Jaguar land Rover ARCH concept featuring a dual branded showroom and service drive through for Jaguar and Land Rover.

“Our stunning new flagship retail centre at this premium site will provide the perfect platform to display our range of prestige vehicles.”

Ian Threadgold, North West construction manager at Caddick Construction added: “We have built an extensive portfolio of car showrooms and dealerships, which demonstrates the strength and capability of our teams working in partnership with clients in the automotive sector.

“Undertaking this major development enables us to continue contributing to its future prosperity by engaging with local suppliers as well as creating local job opportunities.”

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