The developer aims to submit an application for a mixed-use scheme at Marine Promenade this summer and is close to agreeing a deal that will see a leading UK entertainment provider take 80,000 sq ft at the Wallasey project.
The attraction will be Gravity Active’s second North West venture. The family entertainment provider signed for 31,000 sq ft at Warrington’s Time Square last summer.
In New Brighton, the ground floor leisure space would replace the existing New Palace and Adventureland attractions that are to be demolished in a bid to revitalise the promenade.
The £80m scheme is being delivered by Viking New Brighton, headed up by director Patrick Shea.
“If it is going to make anything of itself, we need to bring New Brighton up to date,” Shea told Place North West.
Up to 190 residential units, and a 100-bedroom hotel to serve the nearby Floral Pavilion Theatre conference venue also feature within Viking’s proposals. Lidl has also expressed an interest in building a 25,000 sq ft store at the site, according to the developer.
Talks with Hilton over a deal that would see the operator run the proposed 90,000 sq ft hotel under its Hampton brand are ongoing, Shea told Place North West.
“We are trying to develop a go-to leisure facility. We have got a chance here to rectify any wrongs that have been done, like not putting a hotel next to the conference centre. It is common sense,” Shea said.
The developer has agreed to pay £6m for the site, which is owned by Wilkie Leisure Group, and is to prioritise the delivery of the leisure element ahead of the hotel and residential portions.
Subject to approval, demolition could commence in September.
Plans for the project, designed by architect Paddock Johnson, were first revealed in 2019 but the scheme was put on the back burner when Wirral Council instructed BDP to draw up a refreshed 15-year masterplan for New Brighton.
The masterplan is part of the council’s wider Left Bank vision, which aims to guide the regeneration of Seacombe, Liscard, Birkenhead, New Ferry and Bromborough.