Ugg, a division of Deckers Brands, will launch its first pop-up shop in Liverpool ONE’s Paradise Street on Friday 21 August.
The1,345 sq ft Ugg store will offer customers a luxurious shopping environment and will showcase a selection of UGG’s autumn/winter 2015 collection which features women’s, men’s, kids footwear and loungewear as well as accessory collections.
One aspect of the store is the introduction of the “Infinite Ugg” service, which allows visitors to view the entire product range available in store via a digital kiosk.
Miles Dunnett, director of portfolio management at Grosvenor Fund Management, said: “Ugg is another great addition to Liverpool ONE’s fashion offer, and joins the strongest line-up of leading brands in the region. The opening of UGG has been eagerly awaited by visitors from across the North West and is set to be a great success.”