The boutique fitness brand, which specialises in bootcamp-style high intensity training, has agreed to lease part of the North Pavilion, the ground floor and subterranean space at the Manchester mixed-use scheme.
The North Pavilion sits within Symphony Park, the park at Circle Square off Oxford Road, which is expected to open to the public later this year.
The 7,000 sq ft fitness studio will serve as TRIB3’s global headquarters and its flagship UK studio, under the deal with Circle Square developer Bruntwood SciTech – a joint venture between Manchester-based Bruntwood and fund manager Legal & General.
The deal will see the brand bring its high intensity group workouts to Manchester city centre as the largest of TRIB3’s 10 studios worldwide, with space for 60 spots per session. TRIB3 also has outlets in Russia, Finland, China, Spain and elsewhere in the UK, in Bristol, Sheffield and Leeds.
The headquarters will also include space for the TRIB3 University – a training programme for its teams, coaches and global franchise partners – as well as a live recording studio and shake bar. The custom-built studio will also enable TRIB3 to launch a virtual service to customers so they can exercise wherever they are.
Kevin Yates, chief executive of TRIB3, said: “Circle Square is the perfect destination for our new global headquarters. To be in the centre of Manchester’s technology hub is a really exciting move and gives us the perfect base from which we can develop our franchise model and continue our ambitious international expansion strategy.”
He added: “We want a flagship store that will showcase our brand and the space at Circle Square is going to be like nothing we’ve launched before.”
TRIB3 is scheduled to open in 2021 subject to obtaining planning permission, according to Bruntwood SciTech.
The fitness brand is the second leisure operator to sign to occupy space at Circle Space in recent weeks, following a deal between Bruntwood SciTech and lifestyle venue Canvas Manchester, reported last week.
Once complete, Circle Square will offer more than 1,700 homes, 1.3m sq ft of workspace and around 100,000 sq ft of retail and leisure space.
Tom Renn, managing director of Bruntwood SciTech Manchester, said: “TRIB3 is creating a global movement in fitness and bringing people together…to exercise in an environment more akin to a nightclub than a gym. We know this is going to really add to the city’s [and Circle Square’s] health and wellbeing offer.”