Trafford Park Hotel
Ashley abandoned plans to transform the derelict building into a 121-room hotel

Trafford Park Hotel for sale amid viability concerns

Dan Whelan

Ashley Hotels, which bought the property for £900,000 in 2017 and planned to extend and refurbish it, has opted to sell the asset after a rethink.

The grade two-listed building will be sold on 14 July through Pugh Auctions with a guide price of £750,000,

In May, Place North West reported that Ashley’s proposals to revamp the derelict building and create a 121-bedroom hotel by adding a five-storey extension, had been withdrawn due to concerns over the viability of the project.

However, the hotel company had been expected to submit an application for an amended, scaled-back scheme.

The application never materialised and a spokesperson for Townscape, the planning consultant for the withdrawn scheme, said that the decision to sell was most likely prompted by concerns over the financial impact of Covid-19.

The building, constructed in 1902 and located on the corner of Village Way and Third Avenue, previously operated as a pub under landlord Enterprise Inns, before closing in 2009.

The building has several structural issues having lain derelict for the past decade, including timber decay and collapsed floors.

Ashley Hotels has been contacted for comment.

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Such a shame, I was really hoping Ashley Hotels would make this happen. It just shows how tricky these conservation buildings can be. It needs Capital&Centric or UrbanSplash to work their magic, it could be incredible if either of them could be persuaded, but I suppose its too small a project in reality.

By Dave Lord

Russell’s are making a name for themselves. They got new backing from a South African outfit wbho They are very competent at refurb/refits and they got an impressive portfolio.

By Robert Fuller

I think that the £750 000price tag an absolute snip, if I remember correctly it’s literally opposite a tram stop,, very convenient for a hotel. I just hope that the developers (when they arrive) are given a lil latitude. I know it’s listed right up to the ridge tiles. Maybe large glass awning, overhang,,, with some planting. It doesn’t need to look like a 1900’s museum. Also public bar/restaurant would be a good idea. I would be very surprised if this is on the market for long.

By Robert Fuller

Perfect for an hotel or flats as over the road is a new Metrolink station.

By Elephant