Threadneedle Property Investments' Southport shopping arcade Cambridge Walks has been rebranded as The Galleria.
Southport-based Concept PR was appointed to create a new campaign for the arcade last November.
New signage is being put on the Eastbank Street entrance as part of the rebranding.
The shopping centre is central to the cultural quarter development being planned by Sefton Council, with a two year refurbishment of the Arts Centre, library and art gallery amongst its £18m plans.
Kenneymoore Property Consultants and Antony Hill Partnership are joint letting agents.