Planning advisors NJL Consulting have submitted a full planning application on behalf of housebuilder Taylor Wimpey for a residential development in Blackley, Manchester.
The proposals revise the site's current reserved matters consent and will provide an increased number of family housing in response to the market conditions.
The site at Celia Street, Blackley currently has consent for an apartment-led scheme. In contrast the housing mix provided within the new scheme will provide 111 units and is heavily weighted towards three- and four- bedroom houses.
Paul Smith, land and planning director at Taylor Wimpey Manchester, said: "Our customers are telling us that they want traditional family accommodation and that is what our application at Celia Street is intending to provide for them. On both this site and a number of new projects we have recently secured, we are having to be much more conscious of delivering the right product for that location. Unfortunately, this sometimes puts us at odds with Planning Authorities who are seeking to enforce policies produced prior to 2007 when the dynamics of the housing market were very different, but we are confident that common sense will prevail."
Nick Lee, partner at NJL Consulting, said: "The move away from the apartment-led scheme is further evidence of the drive towards more family orientated accommodation where viable solutions can be found on sites with previous planning consents. It is hoped that the application will be determined over the next 8-10 weeks."