Story Homes has acquired a site in Kirkham from Bloor Homes and submitted a full planning application for 117 units with up to a 30% affordable quota.
The land is off Blackpool Road, where Bloor Homes secured outline planning permission in November 2013. Carlisle-based Story Homes wants permission for a mix of houses and apartments.
David Hayward, development planner for Story Homes, said: "The proposed development will help to address the housing requirements in the borough and will bring with it a number of economic benefits, including jobs for local people during the development phase.
"We are pleased to be working in the Fylde area and we look forward to bringing our award-winning homes to Kirkham."
The land was acquired by Story Homes from Bloor Homes after a tender process, with Story Homes chosen as the preferred bidder in early 2014.