St Modwen has appointed Victoria Nichol as new town centre manager for Wythenshawe, Manchester.
The 33-year-old joins the property developer following six years with X-Leisure, part of which she spent as centre manager for Xscape, an indoor ski and leisure centre in Milton Keynes, a concept similar to Manchester's Chill Factor.
Nichol graduated from Salford University with a business degree and has seven years experience in both the retail and restaurant sectors.
She launched the Outback Steakhouse restaurant concept in the UK and helped Xscape land the title of Britain's Best Attraction in 2008, welcoming seven million people through its doors.
Speaking about her appointment, Nichol said: "There is a huge opportunity with Wythenshawe – it is already trading extremely well despite the wider economic problems. Footfall is consistently rising and there is a great selection of retailers selling items you won't find anywhere else.
"The centre has recently secured high profile occupiers including Netto and Wilkinson's and I'm hopeful that we can continue to make quality additions to the shopping experience in the town."
St Modwen is currently completing a £100m regeneration of Wythenshawe town centre.
Netto and Wilkinson will occupy space at its three-acre Etrop Court retail development in the second quarter of 2010, which fronts Poundwick Lane at the northern end of The Birtles.
St Modwen is also delivering 4,000 sq ft of new office space, seven retail kiosks from 300 sq ft to 935 sq ft and 79 additional free car parking spaces.
In April this year, the developer completed the opening of the 15,000 sq ft Haletop East retail and office development in Rowlands Way.