Sports Business & Marketing Conference North 2011

On Monday 14 November, How-Do, Place North West's sister website, will be holding the fourth annual North West Football Awards. This year the day will be complemented with a half-day conference in the afternoon bringing together several acclaimed figures from across the UK's sporting, retail and sports business world, to share their expertise and thoughts on the business and marketing of sport and in related areas.

Special offer for Place readers: see below

Over a sit down lunch and across the afternoon of Monday 14 November, several leading industry figures from sport, retail, leisure and business consultancy, have agreed to speak at the inaugural Sports Business and Marketing Conference North 2012. The speakers include: Andy Anson of Kitbag, Ben Elkington, Manchester United FC merchandising; Ben Hatton of Rippleffect, which runs the websites for several Premier League clubs; Ben Wells, former head of customer relationship management, Chelsea FC; Paul Rawnsley from Deloitte; Richard Ayers head of digital at Manchester City FC; Robert Elstone, chief executive of Everton FC; Sally Bolton, events director of the Rugby Football League and Trevor Cairns, marketing director of Umbro.

Place North West reader offer: £100+VAT instead of the usual price of £140+VAT.

Discount code = PNW. Code should be entered on opening page of booking site.

To book a ticket(s) please click here

Topics to be addressed at the eight conference workshops and panel sessions include:

  • converting sports clubs' support into revenue
  • digital marketing
  • engaging with your fan and customer base online
  • maximising branding opportunities/potential
  • sport and merchandising
  • UEFA Financial Fair Play – game changer?
  • sporting strategic focus
  • hosting and planning for the Rugby League World Cup 2013 – the process and delivery thereof

This inaugural conference is supported by two of the region's leading marketing services companies working within the broader sports industry: digital agency Rippleffect and creative agency Origin.

Our guest speaker over lunch is Andy Anson, recently installed as the new chief executive of Oldham-based sports retailer Kitbag. However, most How-Do readers are likely to be more familiar with Andy in his previous guise as the chief executive officer who led England's 2018 World Cup bid.

Andy is not a presenter at the afternoon work shop sessions but has agreed to take questions over lunch.

Who should attend?

It is rare to have such a senior group of sports business and commercial operators speaking at such a conference in the North and we are anticipating significant demand for the limited number of tickets we have available.

We envisage delegates coming from the following sectors:

Sports clubs, professional and financial services, retailers and companies enaging in sports-related activities, marketing services agencies, media and media production services companies, the leisure and tourism industry and public bodies interested in enhancing their commercial sporting knowledge.

Ticket and event information

Date: Monday 14 November 2011. Lunch 12 for 12.30 and workshops 2 to 4.30
Venue: Lancashire County Cricket Club, Talbot Road, Manchester M16 0PX
Place North West reader offer: £100+VAT instead of the usual price of £140+VAT.

Discount code = PNW. Code can be entered on the opening page of the booking site.

To book tickets, please click here

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