Manchester-based PR and creative agency, Social Communications, has been appointed to deliver a multi-media campaign to launch the National College for High Speed Rail, following a three-way pitch.
The NCHSR, the largest of five new, national employer-led colleges being created by the Government to help British students develop skills, will use Social Communications’ full range of services to publicise the college, including PR, digital and social media, and creative services, such as design and video production.
The college will deliver the new high-tech engineers, managers, designers and advanced manufacturing talent needed to work on HS2 as Europe’s largest infrastructure project, as well as other phases of High Speed Rail.
The new appointment is the second high-profile contract Social Communications has won in the education sector in the past three months having also been appointed by the Altius Trust to promote the new Manchester Enterprise Academy in central Manchester. It will also become the first nationally significant infrastructure project Social Communications has supported as it aims to diversify the business into the transport and infrastructure sectors.
Social Communications, based in Sale, was founded in 2013 as a specialist PR and public affairs agency in the property and construction sector, and has diversified and grown rapidly since. The NCHSR account will be led by the agency’s PR account director Chris Walker.
The college is currently in the process of developing two world-class training facilities in Birmingham and Doncaster, which will open their doors to students in September 2017. Construction work on the two schemes is being delivered by Wilmott Dixon.
John Quinton-Barber, managing director of Social Communications, said: “As a business we are focussed on helping organisations to achieve their aims by delivering high-quality communications across all platforms.
“The importance of this institution cannot be overstated – as a landmark education establishment the National College for High Speed Rail has ambitious aims to provide the world-class learning the UK needs in order to produce the next generation of designers, managers and engineers that will deliver High Speed Rail.
“Working on accounts like these is exactly why we set up Social Communications three years ago and demonstrates our ability to deliver results for schemes of national significance.”
Clair Mowbray, business director at the National College for High Speed Rail, said: “The National College for High Speed Rail will offer students a pathway to grab a once-in-a-generation opportunity to work on Europe’s largest infrastructure project.
“We are passionate about creating a world-class, employer-led college which will provide students with the skills they need to enjoy an exciting and well-paid career and provide employers with the highly-skilled workforce they need to deliver High Speed Rail.