Salford University will run joint courses with the BBC and offer students placements with the corporation after signing an agreement to increase employment in the media industry.
The agreement will include courses such as BSc Digital Broadcast Technology and enterprise training for undergraduate Salford students.
The BBC is moving five departments to Peel Holdings' Media City UK at Salford Quays in 2011. The new BBC centre will be home to around 2,400 staff. Key London-based units, including two TV channels and two radio stations, will be making their new homes in Salford: BBC Children's, BBC Formal Learning, BBC Future Media and Technology, BBC Radio Five Live, BBC Sport.
Meanwhile, the university confirmed it is still in talks with Peel about relocating part of its media, arts and social studies faculty to the 200-acre scheme.
Prof Michael Harloe, vice-chancellor of the university, said: "Salford University is at the heart of Media City UK and we are committed to developing our close partnership with the BBC. These strong links will enable us to nurture our staff and students' talent across the university, and develop an effective future workforce for the region."