Salford scheme named Vimto Gardens

Simon Donohue

The birthplace of Vimto is being honoured at English Cities Fund's 'Plot E3' residential site in Chapel Street, Salford.

The development of 83 apartments and 14 town houses is being named Vimto Gardens in recognition of the site's proximity to the drink's original factory site on Chapel Street.

English Cities Fund was granted consent to build the development in December.

The development site lies between Chapel Street, Barrow Street, Wroe Street and Islington Way.

Vimto managing director, Marnie Millard, said: "We're delighted to be associated with this project and are proud to have Vimto represented as part of such an exciting development in the city."

Hollie Reynolds, residential sales and marketing manager at ECf, said: "Vimto is an iconic worldwide brand that is loved by every generation, so it seemed obvious to us to mark its heritage in this way.

"The brand is synonymous with fun and shaking things up – its strap line is 'seriously mixed up fruit' – making it even more perfect for the youthful, vibrant development we're creating."

Vimto Gardens is part of the Salford Central regeneration scheme, which is being delivered by ECf in conjunction with Salford City Council.

ECf is a joint venture between Muse Developments, Legal & General and The Homes & Communities Agency.

When complete, the wider Salford Central scheme will create around 2.35m sq ft of commercial space, 849 new homes and 390 hotel rooms.

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