Manchester's city centre management company, Cityco, has announced a new fashion marketing campaign aimed at attracting people to shop in the city this autumn.
A series of fashion-led events are planned to take place across the city with retailers, including Harvey Nichols, House of Fraser and Selfridges, getting involved. An independent shop of the year award is also being presented along with other awards.
The campaign coincides with the opening of The Avenue in Spinningfields, Manchester's newest shopping destination which includes Armani and Flannels as anchor tenants, and the refurbishment of the Debenhams department store on Market Street and House of Fraser Kendals' 175th anniversary.
Vaughan Allen, chief executive of Cityco, said: "Without doubt Manchester city centre has the best range of fashion retailers outside of central London. The choice is second to none from independent shops in the Northern Quarter and new designers in Afflecks, to high-end stores on King Street, The Avenue and New Cathedral Street. This campaign is an opportunity to celebrate the great variety of shops we have here and entice more stylish shoppers to explore what Manchester has to offer."
The Heart of Fashion campaign is being supported by Marketing Manchester, Manchester City Council, First Transpennine Express, Northern Rail, Greater Manchester Passenger Transport Executive, NCP, Stagecoach and Manchester Arndale, and Manchester Markets.
A 68-page style guide to the city centre is being produced to support the campaign and will be available for free from the new Manchester visitor information centre, hotel rooms in the city, and tourist information centres across Greater Manchester.
The guide includes listings of more than 200 stores, independent shops and boutiques, as well as a section on food, drink, hotels, culture, plus transport information and city map.