Bowker Motor Group has received permission to build a 43,000 sq ft Porsche showroom in Preston, and is planning to start on site in the spring with the building due to open later this year.
Preston City Council approved the plans for the junction of Watery Lane and West Strand Road in Preston at a meeting last week.
Preston will be the 40th Porsche Centre in the UK network.
Bowker Motor Group chief executive, Paul Bowker, said: “Bowker Motor Group has enjoyed an exciting period of expansion over the last four years. This latest investment continues our commitment to the Lancashire motoring sector and the regeneration of our Preston docklands gateway location.
“Thousands of people will pass the new Porsche dealership every day. So it is important that we improve the area and experience for Prestonians and city visitors.
“We are especially excited to be partnering with one of the world’s most prestigious motoring brands. A city like Preston deserves the best brands and retail experiences. And Porsche certainly represents that.”
The designs for the new Porsche Centre were prepared by architects Cassidy + Ashton.
The building features a 35-car showroom and a 13-bay workshop. There are also two customer handover bays; two direct dialogue bays which enable service advisors to demonstrate scope of technical work from every perspective; and also EV charging points.