Pochin Cheshire Fresh auction centre

Plans submitted for Cheshire Fresh rural business hub

Simon Donohue

Pochin Property has submitted a planning application for Cheshire Fresh, a 47-acre rural business hub at Midpoint 18 in Middlewich.

Subject to consent, the £50m scheme will be built on land adjoining Pochin Way.

The application submitted to Cheshire West & Chester Council outlines plans for an auction centre, food innovation & enterprise centre, business and office areas, light industrial and distribution areas, retail areas, a food court, cafes, restaurants, machinery dealerships, a hotel and leisure uses.

Cheshire Fresh will provide over 400,000 sq ft of purpose-built accommodation for the farming and food industry in Cheshire.

Frank Marshall and Wright Manley will occupy the new auction centre, which will cater for a wide range of livestock, horticultural, fresh produce, agricultural plant and machinery sales.

Brian Reay, property director at Pochin Property, said: "Cheshire Fresh will become a vital part of the Cheshire economy, attracting rural businesses and giving growth opportunities to the many independent producers currently operating in the area.

"The occupiers of Cheshire Fresh will be the catalyst for a new focus on the local farming and food industry whilst providing an opportunity for education and training to contribute towards a sustainable Cheshire."

The design team includes HOW Planning, AEW Architects, David Tucker Associates and Tyler Grange.

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