A planning application has been submitted to Blackpool Council for the conversion and extension of the Sands Entertainment Venue on the Golden Mile to create a 96-bedroom hotel.
The multi-million pound investment is being funded by Sands owner Peter Swann.
The 96-bedroom hotel on the Promenade has been designed by Frank Whittle Partnership.
Its proposals include luxury penthouse suites providing views out over the Promenade and the Irish Sea. New retail units and public realm are also incorporated within FWP’s design.
The extension will be on the site of the Palatine Hotel, which was dominated by a circular tower which stood on the Promenade until its demolition in the 1970s.
Swann said: “This is a major investment in Blackpool and we see it as a real vote of confidence in the future of the town as a tourism destination.
“Our aim is to create a very special luxury hotel that will be a real boost to the town’s visitor economy and points the way ahead for the resort in terms of the standards it has to reach.”
Cllr Gillian Campbell, deputy leader of Blackpool Council, said: “The Sands Venue has certainly been a very welcome addition to the town centre since it opened and it is, therefore, extremely pleasing to see the company showing further confidence in Blackpool and looking to invest in its future.
“We welcome all significant, ambitious private sector investment proposals and look forward to seeing detailed plans soon.”
Frank Whittle Partnership is also delivering Lancashire businessman Simon Rigby’s £1m revamp of Preston’s Guild Hall. The plans for the city centre venue include the creation of a new entrance and modern atrium.