Cheshire East Council has concluded an initial round of public consultation into a new vision for the revitalisation of Macclesfield.
The favoured option when five masterplans were put to a public vote was a mix of retail development, leisure, housing, a new football stadium and a new link road.
Cllr Jamie Macrae, Cabinet member with responsibility for prosperity, said: "I have been greatly encouraged by the level of response to the consultation and would like to thank everyone who took the time to give us their views.
"This excellent level of response gives us a much more accurate idea of the needs and aspirations of the people of Macclesfield.
"The overwhelming message is that the town is not fulfilling its potential and that people want action.
"The next, crucial, stage is to prioritise and fine-tune these into more specific proposals which can then be taken forward."
The economic masterplan will consider the future of Macclesfield and identify how key development sites can best contribute towards the town achieving its potential.
The masterplan area covers sites between Congleton Road and London Road. The council is working with CB Richard Ellis to draw up the plans.
A separate consultation will be undertaken by Wilson Bowden on their revised scheme for the town centre, which will now take account of the findings of this summer's consultations.