PKF issues hotel warning after August unrest

Manchester hoteliers enjoyed a strong July but faced a serious setback in August as visitors stayed away due to the impact of looting, according to hotel figures from PKF Hotel Consultancy Services.

Room occupancy in Manchester throughout July averaged 81.5%, up 7.2% on July 2010. Room rate increased by 3.1% to £71.24 and rooms yield was up 10.6% to £58.06.

Jane Jackson, partner at PKF, commented: "Manchester particular benefitted from the third biennial Manchester International Festival, which took place over three weeks in July. Unfortunately the August figures may reflect a different picture as the riots which occurred during the month could have a negative impact on hotel bookings in Liverpool and Manchester.

"Continuing uncertainty for the global economy may also be a factor which affects the figures for August, as well as the coming months, but it is too early to say for certain at this stage."

In Liverpool, room rate was up 1.8% from £60.31 in 2010 to £61.41 in 2011. Room occupancy was up 6.3%, from 73.2% last year to 77.8% this year, while yield was up 8.3% to £47.78.

Chester had a strong month with room rate increasing by 6.0% to £65.00, room occupancy was up 5% to 76.1% and rooms yield up 11.2% to £49.47.

After months of poor results, hoteliers in Blackpool enjoyed improved July figures. Although room occupancy was down a marginal 0.5% on the same time last year, room rate was up by 6% to £61.71 and rooms yield was up on last year from £47.70 to £49.55.

Hotel data for July 2011

Rooms

2011

2010

% change

Manchester

Average daily room rate per occupied room

£71.24

£69.07

3.1

Average daily room occupancy

81.5%

76.0%

7.2

Average daily rooms yield per available room

£58.06

£52.51

10.6

Approximate number of rooms per day

4,450

Liverpool

Average daily room rate per occupied room

£61.41

£60.31

1.8

Average daily room occupancy

77.8%

73.2%

6.3

Average daily rooms yield per available room

£47.78

£44.13

8.3

Approximate number of rooms per day

1,450

Chester

Average daily room rate per occupied room

£65.00

£61.33

6.0

Average daily room occupancy

76.1%

72.5%

5.0

Average daily rooms yield per available room

£49.47

£44.46

11.2

Approximate number of rooms per day

700

Blackpool

Average daily room rate per occupied room

£61.71

£59.12

4.4

Average daily room occupancy

80.3%

80.7%

-0.5

Average daily rooms yield per available room

£49.55

£47.70

3.9

Approximate number of rooms per day

650

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