Cityco, Manchester's city centre management company, has appointed Alex King as partnership manager of Piccadilly Partnership.
She was previously deputy chief executive of Urbis and will be responsible for driving forward the regeneration of the Piccadilly area for the jointly run public-private partnership.
King has over ten years business management experience at senior level in Manchester, working in the public, charitable and private sectors.
Her new role will also involve the responsibility for the strategic direction of the Piccadilly Partnership and the delivery of a number of projects and events on behalf of its members. One of her primary objectives will be to steer a priorities plan for Piccadilly, focussed on public realm, safety and maintenance across the area.
King said: "This is a great time to be joining the organisation. There is already a fantastic summer ahead with a myriad of exciting, fun, family friendly activities taking place across Manchester, with Piccadilly at the very heart. However, I'm here to make sure events and activities don't just end with the summer; I want to see Piccadilly busy and buzzing throughout every year.
"In addition to developing and delivering the innovative events programme, I want to see the partnership continue to represent and support the needs and aspirations of our members, the Piccadilly businesses. Despite the challenging times we are currently experiencing, my aim is to help Piccadilly continue to grow in reputation as the vibrant heart and soul of the city."
Richard Lewis, chairman of Piccadilly Partnership and property director for Town Centre Securities, added: "Alex brings with her a wealth of experience and will help take the partnership to the next stage. We are entering a new and important phase and Alex has the ability to make a real difference, particularly in these challenging times."
Vaughan Allen, chief executive of Cityco, said: "Back in April we announced that Piccadilly Partnership and Cityco had joined forces, bringing together two forward thinking organisations with shared objectives for Manchester city centre. The merging of Cityco and Piccadilly Partnership has already resulted in closer working relationships and Alex's appointment signals a strengthening between ourselves and the Partnership. The Partnership itself will continue to promote the area and Alex will be at the helm in setting a clear direction; a direction that will ensure both consumers and businesses get the most from Piccadilly, a key area in Manchester city centre. I know she'll be a real asset to the team."