Peel Media is on site with Tomorrow, its latest development in Salford Quays which is set to deliver 54,000 sq ft of offices and a 112-bedroom hotel.
The £20m project totals more than 100,000 sq ft and is being built on the E2 plot next to the Booths food store. Four floors are designated as offices, and will be funded by a £6.25m loan from Evergreen, while Premier Inn has been secured as the hotel occupier.
Bowmer & Kirkland is the contractor on the 10-storey scheme, which was designed by Chapman Taylor. The tower is due to be completed by summer 2016.
According to Peel, the office space will have a studio warehouse feel with exposed ceilings, allowing occupiers to design their own creative space.
Stephen Wild, managing director of MediaCityUK, said: "MediaCityUK has been a key trigger in the explosion of creative start-ups and national relocations so it's essential that we give these businesses the right type of space and the flexibility to grow organically. The design of Tomorrow is experimental, quirky and a little bit different and what will be on offer at Tomorrow will be complementary to the state-of-the-art digital technology in broadcast and production, audio and virtual reality arena currently offered at the Landing and Dock10. Equally, MediaCityUK has become a thriving destination and our new hotel will be able to service the increasing number of people visiting the area."
Other commercial premises in MediaCityUK include The Greenhouse, The Pie Factory, White, Orange and Blue Towers, The Landing, Digital World Centre, Quay West, The Victoria and The Alexandra.
Earlier this year the Peel Group announced Legal & General Capital as the new 50% shareholder in MediaCityUK.