Communications agency Studio North has created a new brand for Equity Housing Group.
Equity Housing Group, based in Cheadle Hulme, is a registered social landlord with 4,500 rented and shared ownership properties, as well as supported living schemes for older people, across Greater Manchester, Stockport, Cheshire, Derbyshire, Yorkshire and Shropshire.
Studio North created a new brand positioning for the core Equity Housing Group business as well as sub brand names and identities for its newly launched divisions: Equity Living, an estate agency service for customers and organisations looking to buy or sell homes and for landlords to help market and manage their properties; Equity Choice, a service for people who rent or have a part share in their home; Equity Select, a service that provides homes for older customers through supported living schemes; and Equity Foundation, a charitable foundation designed to help make positive changes in the communities and areas it provides homes in.
Studio North secured the contract following a tender and competitive pitch process last year. Since then, a whole suite of marketing materials, including; a full brand guidelines document, brochures, service leaflets, pop up banners, press ads, email newsletter templates, a brand film, stationery, signage, van livery and wall art have all been created. Phase two of the project, which is expected to roll out over the coming months, will include the development of further marketing collateral, brand photography and illustrations, building décor as well as a review of the website.
The principle aims of the brief were to reposition Equity Housing Group to stand out in a crowded market and to create a fresh and relevant brand platform on which to build the future of the organisation.
Jeff McMaster, Equity Housing Group's communication manager, added: "Studio North really got under the skin of our organisation and the results reflect that in-depth understanding. The new branding is a solid representation of who we are, what we stand for and the services we offer so we're really excited about bringing our brand to life."