New Care
New Care aims to address a shortage in local specialist care accommodation

New Care snaps up Salford pub

Dan Whelan

The care home developer and operator has bought the site of the former Cock Hotel pub on Walkden Road in Worsley for an undisclosed sum and will start building a 71-bed facility next month.

New Care, run by chief executive Chris McGoff, won planning consent for the three-storey facility in January.

A hair salon and nail bar, landscaped gardens and a first-floor terrace all feature under the approved plans. 

Once complete, the care home will be valued at £15m, according to New Care. 

The pub, which was operated by Greene King, will be demolished under the plans.

Operational until lockdown was imposed, Greene King announced that the Cock would not reopen in a statement on its Facebook page last week. 

The statement said: “We sometimes have to take the difficult decision to sell a pub to allow us to invest in our estate.

“Our team at the Cock Hotel in Worsley have transferred to our other pubs in the area and we would like to thank all our customers who visited over the years” 

McGoff said: “The care home will provide the highest standards of care in a comfortable, safe, home-from-home environment. It will help address the ever increasing shortage of beds in the area, as well as provide an invaluable support framework for the local NHS provider.” 

New Care worked with Manchester-based law firm Beyond Corporate on the transaction, and Greene King was represented on the real estate advisory side by CBRE. 

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Unaffordable to most working class Salford.

This is a truly awful scheme, The loss of a local pub run into the ground by a brewery offering microwave food. Its also an awful spot for a care home right next to a petrol station. Iv’e seen the designs, it looks like the cross between a Traveloge and prison for the elderly.

By Jon P

Agree with JohnP. Can’t think why loneliness is reducing our life expectancy-public houses were that a living room people chatting and gossiping but also where job opportunities came up. Inter generational activity took place and a hub in a crisis. Salford NHS and us picking up the pieces for home care for isolation and monied residents trapped in a morbidity priced timeshare. V I’ll charge lots as not around for long, medium term – give them basic deal. Local community with nowhere to meet? They’ll get socially isolated, less active, reduced cogitive interaction = physical demise. Those locally can’t afford this. The loss of a community hub /pub – increases need for adult social care. Well done Salford you just increased your deficit by thinking about their plans for the site not your plans for a caring affordable & sustainable city.

Why planners (I am one) need to have mechanisms to delist rubbish planners & also Hold councils to their beliefs. Shame in 2020 we don’t realise cause and effect. Worth looking up – why Brooklyn, west village kings cross, Ancoats successful. Connections are money and society. As CV19 proved you can’t have one without the other. Good luck to all the residents sat facing a TV on 1 channel all day – when many desperate for a pie a pint and a chance to leave the cosy Brick clad prison. No neighbours no shared stories. ‘Medication time’. I’m sure neighbours in terraces etc would provide real compassion & support. Without the weekly fee. They might take them for a walk to all the places to see all the community places gone. Sadly no option now but to sit over medicated by brace underpaid staff in a flowery wallpapered cell.

Sad we’re so rich as a country but poor at caring about anything but profit. Just hope they employ proper PPE as frankly COVID incentives letting high care-cost patients pass away/die. They affect profit. Fast turnover & fees is better than hangers on. Don’t grow old & then moan when you’re put in a facility. It’s your fault your approved or worked in the scheme or thought your family liked you better.

By MetropolisMark

Looks amazing and I’m sure it will be a lovely place to live and work

By Valerie lowton

Did you ever go to the pub Mark? It was awful.

If you’re that upset by it’s loss, perhaps you should consider a career change into the hospitality & leisure sector…

By Deja

Deja … agree with you 100%. I

By Tony C

@ Deja… I couldn’t agree with you more. I live in Worsley and that place was dreadful. It was a magnet for ‘chemical’ dealers….