Neptune Developments has been appointed preferred development partner for new seafront visitor attractions in Rhyl by Denbighshire County Council.
Neptune helped revive the Wirral coastal town of New Brighton with a mixed-use development delivered during the downtown and now attracting footfall not seen in the town for decades.
The council is keen to explore options for redeveloping the Rhyl Sun Centre site; the landmark aquatic centre closed one year ago this month.
A spokesman for the council said: "Central to [Neptune's] proposals are different zones along the seafront and improvements in the links between the Seafront and the Town Centre are a key driver behind the scheme and this will be achieved by a range of public realm improvements to give greater accessibility."
Neptune was appointed following a tender process. Cllr Huw Jones, Cabinet lead member for tourism, youth and leisure, said: "We want a scheme that is deliverable and will play a significant role in regenerating the town through providing a range of excellent new leisure facilities. This would help create new jobs and business opportunities.
"We will be working over the course of the next six months on firming up concepts and proposals that Neptune have suggested. We are not currently in a position to share those details."
Steve Parry, managing director of Neptune Developments, said: "We are looking forward to working with the council and local stakeholders to develop proposals which will build on the best of what Rhyl has to offer and introduce new attractions that will appeal to local residents and visitors alike and encourage people to visit both the seafront and the town centre throughout the year."