Nearly £1m Blackpool Resort Passes sold in first season

Marketing Blackpool said £980,000 of the ticket bundles, which allow discounted access to a group of attractions including Madame Tussauds, Tower Eye and Sea Life, have been sold since the scheme's launch in February.

There were 15,801 passes sold at an average of £62 a ticket.

Natalie Wyatt, managing director of Marketing Blackpool, said: "The idea of a Resort Pass was discussed for a number of years and now it is finally up and running it is clear that it is incredibly popular."

As well as bringing key attractions together in one pass, the Blackpool Resort Pass is also designed to encourage visitors to stay longer in the resort.

There are two Blackpool Resort Passes:

• Original Resort Pass, priced at £52.50. Gives visitors access to Blackpool Pleasure Beach, Nickelodeon Land, Blackpool Tower Eye and 4D Experience, Blackpool Tower Dungeon, SEA LIFE Blackpool and Madame Tussauds
• Resort Pass+, £77.50. Six attractions above plus Blackpool Zoo, Sandcastle Waterpark and Blackpool Model Village

The passes are currently not on sale due to seasonal opening times for some attractions.

Visitors also have the option to purchase bolt-ons including Blackpool Transport tickets and discounted car parking along with access to The Blackpool Tower Circus and Viva Showbar. Blackpool Transport also launched a Hopper Bus Service to support the Resort Pass offering a direct bus route between all the attractions.

Wyatt added: "This has been a really exciting year for Blackpool and it is so pleasing that we are able to report how well the Resort Pass has been received. We have worked closely with all our partners to ensure this and it is pleasing that every one of those partners has enjoyed such success with so many sales.

"We are now looking at a number of other options for the Pass for 2014 and hope to be able to offer even more to the visitor."