Manchester's inward investment agency Midas has hired a former member of the Sharp Project's management team to push the city's creative credentials to potential investors.
Sam Evans has been taken on in the newly-created role of business development manager for the creative, digital and media sector. The agency said the appointment was a "direct response" to the growth of the sector in the city.
In a statement Evans, who previously worked for Rose Marley Management at the Sharp Project, said: "I am delighted to be joining Midas having witnessed first-hand the role it played in spearheading innovative and exciting developments such as the Sharp Project.
"This sector employs over 320,000 people from 31,000 businesses across the North West and I am looking forward to promoting Greater Manchester's creative offering to overseas and national investors."
Tim Newns, chief executive of Midas, said: "Manchester is home to Europe's second largest creative, digital and media industry and is now undeniably one of the most exciting places to work in the UK.
"Sam will add great focus to a key area for MIDAS and Greater Manchester and I would encourage both new and existing players in the sector to utilise Sam's experience and capabilities in order to create further growth and sustain Manchester's future as the creative heart of the North."