McQueen swaps Cheshire for Lancashire in marketing role

Rachel McQueen has been appointed chief executive of Marketing Lancashire, moving into the position vacated earlier this year by Ruth Connor who left the organisation for UCLan.

McQueen joins from Marketing Cheshire where she held the role of tourism director and previously worked at Marketing Manchester, as director of marketing and deputy chief executive.

Tony Attard, chair of the board of Marketing Lancashire, said: “Following an extensive search and interviews with a number of very strong applicants, I’m delighted to confirm the appointment of Rachel McQueen as the new chief executive of Marketing Lancashire. Rachel’s leadership qualities and extensive experience in place marketing and tourism in the North West, made her an ideal candidate for the role and for advancing our ambitions and plans for Lancashire. I’m very much looking forward to working with Rachel and embarking together on a number of significant projects for the county.”

Marketing Lancashire promotes the county on a national and international stage, through strategic marketing and communications, commercial membership and place marketing activities focused on sustainable economic development and growth.

McQueen said: “Marketing Lancashire clearly has a strong, experienced team, an ambitious board and committed group of partners and stakeholders, all focused on building a more successful and prosperous Lancashire. The potential is immense and I am keen to start working with Tony and the team to maximise every future opportunity. It will be an honour to be part of Lancashire’s future growth.”

She is due to take up her position in May.