Katrina Michel has joined Marketing Cheshire, the agency that promotes growth in Cheshire and Warrington, as chief executive.
Michel is replacing Chris Brown, who has left to run Marketing Liverpool.
After leaving university Michel worked at the Foreign Office for five years before moving into marketing roles at advertising companies Publicis and Ogilvy. Michel then took advertising agency Cheetham Bell into the WPP group to revive worldwide advertising agency J Walter Thompson's Manchester office.
Michel was chairman of CBJWT from 2005 to 2007. She has also worked in her own consultancy roles and has recently worked on projects for American Express and Unilever.
She said: "Cheshire is exceptional because of its businesses, people and experiences and I want to spread the message far and wide that Cheshire is the brightest star in the North."
Edward Pysden, chairman of Marketing Cheshire, said: "Katrina brings strong marketing skills and expertise from a competitive private sector background. In combination with the experience of our team we are expecting a strong and refreshed focus on marketing the undoubted strengths of Cheshire and Warrington."